Challenge As part of their commitment to sustainable travel, Islington Council needed to communicate with their diverse business community all of the options available
Solution Break down and edit the content into easy-to-digest bite size chunks: What was the booklet about, Why should they get involved and included case studies from Waitrose and Metropolitan University to demonstrate how beneficial the service could be and spectrum of services on offer. All this was package in a handy A6 booklet with eye-catching illustrations to make it feel friendly, guiding and helpful as not authoritarian or patronising.
Services provided Art Direction, Graphic Design, Copywriting